28:10:15 – Content

by liamdaisley

The content should be consistent in structure

Satirical in the illustration of my audience, my tone of voice is ultimately sarcastic in it’s attempt to expose people’s unconsidered, sometimes ignorant attitudes towards food.

I like the idea of a rhetorical question because they both engage in a sense of dialogue which gives rise to a sense of informal conversation with a young audience, but also reflects the conversation I have with some students.

It’s also a common technique in advertising, suiting my media of choice and lastly, as Chung-hye Han states in The Structure and Interpretation of Imperatives, rhetorical questions suggest the polar opposite to what has been said, providing a subtle signifier of the nature actual content and the opportunity for me to be sarcastic.

Tone Of Voice

Research present the idea of happiness through consumerism, cheap product and ease of use. In this day-and age, these do not come without their downfalls.

I’ve used advertising with the aim of exposing truths about the advertising industry in a way that allows for the a satirical perception of the business responsible for it by exaggerating it (as seen in the 1950s) (Macro) as well as the audience members that succumb to the allure in an attempt to embarrass and shame (Micro).

the use of “Bluntness” has changed now through the childish, name-calling attitude I wanted to originally use, to the blunt portrayal of advertising and the result I’ve observed it to produce.

Eating Fast Food
Not cooking meals
Switching to Diet Coke

This Was the original student-based attitude I wanted to convey:

1.
Heading to Subway for that hangover cure?

Did you know that some of their Chicken makes it’s way here over the course of 30 days on the showboat?

Eat a piece of fruit for christ sake!

2.
As a student those 34% pork sausages must have been a great idea, ay?

And the water pumped into them must be keeping you hydrated too!

Don’t be an idiot and shop somewhere that considers the nutritional value of the food it’s selling to you.

4.
Reckon Diet Coke’s that much better for you than the original?

WRONG. The artificial sweetener contained in it trigger insulin in your body to help store fat. It’s also associated with an increased chance of diabetes.

Don’t be a moron, have a glass of orange juice or something.

Has Changed to this:

1.

Timmy: Oh Jeez, last night was a barrel of laughs. I know! Subway will provide me with a hangover cure!

Authority: Stop right there! Did you know that some of their Chicken makes it’s way here over the course of 30 days on the slowboat?

Don’t be a moron today and eat a piece of fruit for christ sake!

2.

Timmy: Oh Boy! 34% pork sausages! And only 2p each at ASDA!

Authority: Watch out there Timmy, Asda put pork fat and additives in there product.

Don’t be an idiot today and shop somewhere that considers the nutritional value of the food they’re selling to you.

4.

Timmy: Man O Man! Diet Coke has no fat or calories! I’ll Take one!

Authority: Hold on there Timmy. The artificial sweetener in Diet Cola contains insulin, triggering fat storage in the body. It’s also associated with an increased chance of diabetes.

Don’t be a moron today and get hydrated with a refreshing glass of juice

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